Referrals and invites
Invite colleagues, track referrals, and grow your trusted network.
North star targets
10,000
Monthly subscriber target
North star growth goal
18%
Visitor to waitlist
Landing page capture target
55%
Activation rate
First trusted path found
5.0
Invite coefficient
Invites per activated user
8%
Paid conversion
Free to Pro/Business
35%
Intro success rate
Intro requests accepted
Activation milestones
Join waitlist
Capture intent and create a referral code.
Visitor to waitlist conversion: 18%
Find first path
Show the first trusted intro path in under two minutes.
Activation rate: 55%
Send intro request
Convert search intent into a consent-based introduction request.
Intro request rate: 35%
Invite trusted contacts
Use invite credits and founding member status to create referrals.
Invites per activated user: 5
Upgrade
Unlock unlimited searches, private circles, alerts, and business tools.
Paid conversion: 8%